Made up of a symbol or an icon, it should be easily recognised and be able represent the company without needing any text or the company name displayed on it.
Consists of only text, words are used as a visual symbol to represent the organisation, it usually is made up of a uniquely styled font.
Similar to wordmark logos as it consists of only type, unlike the wordmark it consists of a abbreviation often a companies initials.
Consists of a symbol or an icon with a wordmark, sometimes a strong combination mark can lead to a company presenting these components together or individually.
Has the company name incorporated into the design. Emblem logos often resemble a badge, information such as the location, address and tagline are often displayed inside.